Mccormick vs Nielsen-massey · Bay Area shelf head-to-head
Mccormick and Nielsen-massey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick fields the deeper lineupNielsen-massey sits further up the premium end
Mccormick
Nielsen-massey
66
brand power
49
209
products
17
16
categories
5
60
subcategories
5
13
grocers
13
$7.03
price per fl oz
$7.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mccormick▭ Nielsen-massey
Distribution · 30% of score54·54
N
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mccormick
only Nielsen-massey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mccormick · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mccormick · Nielsen-massey
