Mccormick vs Pappys Choice · Bay Area shelf head-to-head
Mccormick and Pappys Choice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick is in more Bay Area grocersMccormick fields the deeper lineup
Mccormick
Pappys Choice
66
brand power
7
209
products
2
16
categories
1
60
subcategories
1
13
grocers
3
$6.23
avg price
$7.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mccormick▭ Pappys Choice
Distribution · 30% of score54·13
P
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mccormick
only Pappys Choice
no top category Mccormick doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mccormick · Pappys Choice