Mccormick vs Safinter · Bay Area shelf head-to-head
Mccormick and Safinter, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick is in more Bay Area grocersMccormick fields the deeper lineup
Mccormick
Safinter
66
brand power
7
209
products
2
16
categories
1
60
subcategories
1
13
grocers
2
$6.23
avg price
$10.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mccormick▭ Safinter
Distribution · 30% of score54·8
S
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mccormick
only Safinter
no top category Mccormick doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mccormick · Safinter