Mccormick vs Spike · Bay Area shelf head-to-head
Mccormick and Spike, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick is in more Bay Area grocersMccormick fields the deeper lineupMccormick sits further up the premium end
Mccormick
Spike
66
brand power
20
209
products
4
16
categories
1
60
subcategories
1
13
grocers
7
$3.65
price per oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mccormick▭ Spike
Distribution · 30% of score54·29
S
carried in 13 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mccormick
only Spike
no top category Mccormick doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mccormick · Spike
