Melissa's vs Sunridge Farms · Bay Area shelf head-to-head
Melissa's and Sunridge Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melissa's carries more Brand PowerSunridge Farms is in more Bay Area grocersSunridge Farms fields the deeper lineupMelissa's sits further up the premium end
Melissa's
Sunridge Farms
64
brand power
59
68
products
180
20
categories
17
8
grocers
11
$3.13
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Melissa's▭ Sunridge Farms
Distribution · 30% of score33·46
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Legumes2 vs 2 SKUs
only Melissa's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Melissa's · 3
only Sunridge Farms · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Melissa's · Sunridge Farms
