Mezzetta vs Jeff's Garden · Bay Area shelf head-to-head
Mezzetta and Jeff's Garden, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezzetta carries more Brand PowerMezzetta is in more Bay Area grocersMezzetta fields the deeper lineupJeff's Garden sits further up the premium end
Mezzetta
Jeff's Garden
68
brand power
51
65
products
24
9
categories
4
16
subcategories
9
20
grocers
16
46.2¢
price per fl oz
57.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mezzetta▭ Jeff's Garden
Distribution · 30% of score83·67
carried in 20 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Olives19 vs 9 SKUs
only Jeff's Garden
no top category Mezzetta doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mezzetta · Jeff's Garden
