Mezzetta vs Segreti Di Sicilia · Bay Area shelf head-to-head
Mezzetta and Segreti Di Sicilia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezzetta carries more Brand PowerMezzetta is in more Bay Area grocersMezzetta fields the deeper lineupSegreti Di Sicilia sits further up the premium end
Mezzetta
Segreti Di Sicilia
68
brand power
23
65
products
6
9
categories
4
16
subcategories
4
20
grocers
2
68.9¢
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mezzetta▭ Segreti Di Sicilia
Distribution · 30% of score83·8
S
carried in 20 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Segreti Di Sicilia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mezzetta · Segreti Di Sicilia
