Mill Valley Pasta Co. vs De Cecco · Bay Area shelf head-to-head
Mill Valley Pasta Co. and De Cecco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
De Cecco carries more Brand PowerDe Cecco is in more Bay Area grocersDe Cecco fields the deeper lineup
Mill Valley Pasta Co.
De Cecco
30
brand power
57
11
products
66
6
categories
5
8
subcategories
24
1
grocers
15
$13.85
avg price
$5.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mill Valley Pasta Co.▭ De Cecco
Distribution · 30% of score4·63
M
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mill Valley Pasta Co.
only De Cecco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mill Valley Pasta Co. · 0
no exclusive doors — everywhere Mill Valley Pasta Co. is, De Cecco is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mill Valley Pasta Co. · De Cecco
