Miller's vs Applegate · Bay Area shelf head-to-head
Miller's and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineupMiller's sits further up the premium end
Miller's
Applegate
30
brand power
72
12
products
111
3
categories
18
5
subcategories
21
5
grocers
20
$9.84
avg price
$10.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Miller's▭ Applegate
Distribution · 30% of score21·83
M
carried in 5 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Miller's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Miller's · 0
no exclusive doors — everywhere Miller's is, Applegate is too.
only Applegate · 15
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Miller's · Applegate