Mina vs Cholula · Bay Area shelf head-to-head
Mina and Cholula, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cholula is in more Bay Area grocersCholula sits further up the premium end
Mina
Cholula
51
brand power
53
18
products
20
6
categories
5
9
subcategories
6
15
grocers
18
71.2¢
price per oz
41.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mina▭ Cholula
Distribution · 30% of score63·75
M
C
carried in 15 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score78·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cholula
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mina · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mina · Cholula