Miss Jones Baking Co. vs Sweet Loren's · Bay Area shelf head-to-head
Miss Jones Baking Co. and Sweet Loren's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Miss Jones Baking Co. carries more Brand PowerMiss Jones Baking Co. is in more Bay Area grocersMiss Jones Baking Co. fields the deeper lineupMiss Jones Baking Co. sits further up the premium end
Miss Jones Baking Co.
Sweet Loren's
58
brand power
45
28
products
15
6
categories
4
16
grocers
8
73.3¢
price per oz
31.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Miss Jones Baking Co.▭ Sweet Loren's
Distribution · 30% of score67·33
carried in 16 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Miss Jones Baking Co.
only Sweet Loren's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Miss Jones Baking Co. · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Miss Jones Baking Co. · Sweet Loren's
