Mitica vs Norwegian Baked · Bay Area shelf head-to-head
Mitica and Norwegian Baked, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerMitica is in more Bay Area grocersMitica fields the deeper lineupNorwegian Baked sits further up the premium end
Mitica
Norwegian Baked
63
brand power
26
50
products
14
12
categories
2
16
grocers
2
$1.92
price per oz
$2.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mitica▭ Norwegian Baked
Distribution · 30% of score67·8
M
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Norwegian Baked
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mitica · Norwegian Baked