Mitoku vs Ohsawa · Bay Area shelf head-to-head
Mitoku and Ohsawa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ohsawa carries more Brand PowerOhsawa is in more Bay Area grocersOhsawa sits further up the premium end
Mitoku
Ohsawa
34
brand power
40
13
products
15
6
categories
8
1
grocers
7
$6.04
price per oz
$3.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mitoku▭ Ohsawa
Distribution · 30% of score4·29
O
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score66·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mitoku
only Ohsawa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mitoku · 0
no exclusive doors — everywhere Mitoku is, Ohsawa is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mitoku · Ohsawa
