Miyoko's Creamery vs Daiya · Bay Area shelf head-to-head
Miyoko's Creamery and Daiya, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daiya carries more Brand PowerDaiya fields the deeper lineup
Miyoko's Creamery
Daiya
26
brand power
53
11
products
35
3
categories
7
12
grocers
12
91.6¢
price per oz
79.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Miyoko's Creamery▭ Daiya
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Miyoko's Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Miyoko's Creamery · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Miyoko's Creamery · Daiya
