Mollie Stone's vs Sconehenge Bakery · Bay Area shelf head-to-head
Mollie Stone's and Sconehenge Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sconehenge Bakery is in more Bay Area grocersMollie Stone's fields the deeper lineup
Mollie Stone's
Sconehenge Bakery
52
brand power
50
114
products
15
31
categories
5
32
subcategories
7
5
grocers
12
91.7¢
price per oz
$1.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mollie Stone's▭ Sconehenge Bakery
Distribution · 30% of score21·50
carried in 5 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sconehenge Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mollie Stone's · 2
only Sconehenge Bakery · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mollie Stone's · Sconehenge Bakery