Mollie's vs Our Specialty · Bay Area shelf head-to-head
Mollie's and Our Specialty, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie's carries more Brand PowerOur Specialty is in more Bay Area grocersMollie's fields the deeper lineupMollie's sits further up the premium end
Mollie's
Our Specialty
48
brand power
28
83
products
14
27
categories
3
41
subcategories
7
2
grocers
6
$12.63
price per item
70.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mollie's▭ Our Specialty
Distribution · 30% of score8·25
M
O
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score100·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Our Specialty
no top category Mollie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mollie's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mollie's · Our Specialty
