Monkey Brittle vs Simple Mills · Bay Area shelf head-to-head
Monkey Brittle and Simple Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills carries more Brand PowerSimple Mills is in more Bay Area grocersSimple Mills fields the deeper lineupMonkey Brittle sits further up the premium end
Monkey Brittle
Simple Mills
24
brand power
71
6
products
75
3
categories
13
5
grocers
22
$3.61
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Monkey Brittle▭ Simple Mills
Distribution · 30% of score21·92
M
carried in 5 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Monkey Brittle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Monkey Brittle · 0
no exclusive doors — everywhere Monkey Brittle is, Simple Mills is too.
only Simple Mills · 17
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Monkey Brittle · Simple Mills