Monte Pollino vs Séka Hills · Bay Area shelf head-to-head
Monte Pollino and Séka Hills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monte Pollino carries more Brand PowerMonte Pollino is in more Bay Area grocersMonte Pollino fields the deeper lineupSéka Hills sits further up the premium end
Monte Pollino
Séka Hills
62
brand power
27
60
products
9
18
categories
2
14
grocers
7
30.9¢
price per fl oz
$1.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Monte Pollino▭ Séka Hills
Distribution · 30% of score58·29
S
carried in 14 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Monte Pollino
only Séka Hills
no top category Monte Pollino doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Monte Pollino · Séka Hills
