Morning Star Farms vs Beyond Meat · Bay Area shelf head-to-head
Morning Star Farms and Beyond Meat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beyond Meat is in more Bay Area grocers
Morning Star Farms
Beyond Meat
52
brand power
56
22
products
22
4
categories
7
5
subcategories
9
11
grocers
17
74.2¢
price per oz
74.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Morning Star Farms▭ Beyond Meat
Distribution · 30% of score46·71
carried in 11 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Alternatives12 vs 7 SKUs
9% of shelf
only Morning Star Farms
only Beyond Meat
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Beyond Meat · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Morning Star Farms · Beyond Meat
