Mutti vs Bianco Dinapoli · Bay Area shelf head-to-head
Mutti and Bianco Dinapoli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mutti carries more Brand PowerMutti is in more Bay Area grocersMutti fields the deeper lineup
Mutti
Bianco Dinapoli
59
brand power
48
27
products
19
4
categories
2
7
subcategories
5
18
grocers
14
44.0¢
price per oz
35.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mutti▭ Bianco Dinapoli
Distribution · 30% of score75·58
carried in 18 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces10 vs 4 SKUs
only Mutti
only Bianco Dinapoli
no top category Mutti doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mutti · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mutti · Bianco Dinapoli
