Mutti vs San Merican · Bay Area shelf head-to-head
Mutti and San Merican, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mutti carries more Brand PowerMutti is in more Bay Area grocersMutti fields the deeper lineupSan Merican sits further up the premium end
Mutti
San Merican
59
brand power
43
27
products
12
4
categories
3
7
subcategories
6
18
grocers
12
44.0¢
price per oz
45.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mutti▭ San Merican
Distribution · 30% of score75·50
S
carried in 18 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces10 vs 5 SKUs
only Mutti
only San Merican
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mutti · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mutti · San Merican
