My/mochi vs Shirakiku · Bay Area shelf head-to-head
My/mochi and Shirakiku, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Shirakiku carries more Brand PowerMy/mochi is in more Bay Area grocersShirakiku fields the deeper lineup
My/mochi
Shirakiku
37
brand power
47
17
products
35
3
categories
17
11
grocers
2
$7.64
avg price
$7.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ My/mochi▭ Shirakiku
Distribution · 30% of score46·8
S
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only My/mochi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: My/mochi · Shirakiku
