Nasoya Foods vs House Foods · Bay Area shelf head-to-head
Nasoya Foods and House Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nasoya Foods is in more Bay Area grocersHouse Foods fields the deeper lineup
Nasoya Foods
House Foods
46
brand power
46
15
products
20
6
categories
7
11
grocers
8
54.1¢
price per oz
46.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nasoya Foods▭ House Foods
Distribution · 30% of score46·33
N
carried in 11 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nasoya Foods
only House Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nasoya Foods · 5
only House Foods · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nasoya Foods · House Foods
