Natural Value vs Field Day · Bay Area shelf head-to-head
Natural Value and Field Day, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerField Day is in more Bay Area grocersField Day fields the deeper lineupField Day sits further up the premium end
Natural Value
Field Day
48
brand power
58
21
products
120
10
categories
42
9
grocers
12
30.8¢
price per oz
40.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Natural Value▭ Field Day
Distribution · 30% of score38·50
carried in 9 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Natural Value
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Natural Value · 1
only Field Day · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Natural Value · Field Day
