Near East vs Sadaf · Bay Area shelf head-to-head
Near East and Sadaf, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Near East carries more Brand PowerNear East is in more Bay Area grocersNear East fields the deeper lineup
Near East
Sadaf
49
brand power
42
20
products
16
3
categories
11
5
subcategories
12
16
grocers
7
68.8¢
price per oz
67.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Near East▭ Sadaf
Distribution · 30% of score67·29
N
carried in 16 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score81·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Near East
no top category Sadaf doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Near East · Sadaf
