New Bread vs Starter Bakery · Bay Area shelf head-to-head
New Bread and Starter Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starter Bakery carries more Brand PowerStarter Bakery is in more Bay Area grocersNew Bread sits further up the premium end
New Bread
Starter Bakery
40
brand power
51
34
products
36
6
categories
7
13
subcategories
14
3
grocers
8
$2.01
price per oz
42.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ New Bread▭ Starter Bakery
Distribution · 30% of score13·33
N
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only New Bread · 0
no exclusive doors — everywhere New Bread is, Starter Bakery is too.
only Starter Bakery · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: New Bread · Starter Bakery
