Niman Ranch vs Silva Sausage · Bay Area shelf head-to-head
Niman Ranch and Silva Sausage, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Niman Ranch carries more Brand PowerNiman Ranch is in more Bay Area grocersNiman Ranch fields the deeper lineup
Niman Ranch
Silva Sausage
63
brand power
22
58
products
4
11
categories
2
30
subcategories
3
17
grocers
7
$1.25
price per oz
83.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Niman Ranch▭ Silva Sausage
Distribution · 30% of score71·29
carried in 17 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sausage16 vs 3 SKUs
4% of shelf
only Silva Sausage
no top category Niman Ranch doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Niman Ranch · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Niman Ranch · Silva Sausage
