Norwegian Baked vs Mitica · Bay Area shelf head-to-head
Norwegian Baked and Mitica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerMitica is in more Bay Area grocersMitica fields the deeper lineupNorwegian Baked sits further up the premium end
Norwegian Baked
Mitica
26
brand power
63
14
products
50
2
categories
12
2
grocers
16
$2.26
price per oz
$1.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Norwegian Baked▭ Mitica
Distribution · 30% of score8·67
M
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Norwegian Baked
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Norwegian Baked · 0
no exclusive doors — everywhere Norwegian Baked is, Mitica is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Norwegian Baked · Mitica