Now Real Food vs Lakanto · Bay Area shelf head-to-head
Now Real Food and Lakanto, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lakanto carries more Brand PowerLakanto is in more Bay Area grocers
Now Real Food
Lakanto
36
brand power
49
18
products
17
7
categories
7
9
subcategories
7
2
grocers
14
99.1¢
price per oz
$1.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Now Real Food▭ Lakanto
Distribution · 30% of score8·58
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Ingredients1 vs 1 SKUs
<1% of shelf
only Now Real Food
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Now Real Food · 0
no exclusive doors — everywhere Now Real Food is, Lakanto is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Now Real Food · Lakanto
