Now Real Food vs Wholesome · Bay Area shelf head-to-head
Now Real Food and Wholesome, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wholesome carries more Brand PowerWholesome is in more Bay Area grocersWholesome fields the deeper lineupNow Real Food sits further up the premium end
Now Real Food
Wholesome
36
brand power
61
18
products
43
7
categories
6
9
subcategories
12
2
grocers
19
99.1¢
price per oz
77.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Now Real Food▭ Wholesome
Distribution · 30% of score8·79
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Ingredients1 vs 2 SKUs
<1% of shelf
only Now Real Food
only Wholesome
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Now Real Food · 0
no exclusive doors — everywhere Now Real Food is, Wholesome is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Now Real Food · Wholesome
