Nutcase Organics vs Beyond Meat · Bay Area shelf head-to-head
Nutcase Organics and Beyond Meat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beyond Meat carries more Brand PowerBeyond Meat is in more Bay Area grocersBeyond Meat fields the deeper lineup
Nutcase Organics
Beyond Meat
21
brand power
56
5
products
22
4
categories
7
4
subcategories
9
1
grocers
17
67.4¢
price per oz
74.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutcase Organics▭ Beyond Meat
Distribution · 30% of score4·71
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nutcase Organics
only Beyond Meat
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nutcase Organics · 0
no exclusive doors — everywhere Nutcase Organics is, Beyond Meat is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutcase Organics · Beyond Meat
