Nuts For Cheese vs Daiya · Bay Area shelf head-to-head
Nuts For Cheese and Daiya, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daiya carries more Brand PowerDaiya fields the deeper lineupNuts For Cheese sits further up the premium end
Nuts For Cheese
Daiya
40
brand power
53
12
products
35
4
categories
7
4
subcategories
9
12
grocers
12
$2.52
price per oz
79.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nuts For Cheese▭ Daiya
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nuts For Cheese
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nuts For Cheese · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nuts For Cheese · Daiya
