Nuts For Cheese vs Kite Hill · Bay Area shelf head-to-head
Nuts For Cheese and Kite Hill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kite Hill carries more Brand PowerKite Hill is in more Bay Area grocersKite Hill fields the deeper lineupNuts For Cheese sits further up the premium end
Nuts For Cheese
Kite Hill
40
brand power
57
12
products
26
4
categories
7
4
subcategories
8
12
grocers
16
$2.52
price per oz
77.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nuts For Cheese▭ Kite Hill
Distribution · 30% of score50·67
carried in 12 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nuts For Cheese
no top category Kite Hill doesn’t also play in.
only Kite Hill
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nuts For Cheese · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nuts For Cheese · Kite Hill
