Oggi Foods vs Daiya · Bay Area shelf head-to-head
Oggi Foods and Daiya, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daiya carries more Brand PowerDaiya is in more Bay Area grocersDaiya fields the deeper lineup
Oggi Foods
Daiya
15
brand power
53
3
products
35
2
categories
7
2
subcategories
9
1
grocers
12
$9.32
avg price
$7.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oggi Foods▭ Daiya
Distribution · 30% of score4·50
O
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oggi Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Oggi Foods · 0
no exclusive doors — everywhere Oggi Foods is, Daiya is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oggi Foods · Daiya
