Ohsawa vs Bragg · Bay Area shelf head-to-head
Ohsawa and Bragg, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bragg carries more Brand PowerBragg is in more Bay Area grocersBragg fields the deeper lineupOhsawa sits further up the premium end
Ohsawa
Bragg
40
brand power
70
15
products
28
8
categories
9
7
grocers
18
$1.92
price per fl oz
52.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ohsawa▭ Bragg
Distribution · 30% of score29·75
O
carried in 7 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score71·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ohsawa · 0
no exclusive doors — everywhere Ohsawa is, Bragg is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ohsawa · Bragg
