Ohsawa vs Yamasa · Bay Area shelf head-to-head
Ohsawa and Yamasa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ohsawa is in more Bay Area grocersYamasa fields the deeper lineup
Ohsawa
Yamasa
40
brand power
37
15
products
20
8
categories
4
7
grocers
3
$18.21
avg price
$8.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ohsawa▭ Yamasa
Distribution · 30% of score29·13
O
Y
carried in 7 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score71·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yamasa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yamasa · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ohsawa · Yamasa
