Olive Garden vs Kraft · Bay Area shelf head-to-head
Olive Garden and Kraft, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kraft carries more Brand PowerKraft is in more Bay Area grocersKraft fields the deeper lineupKraft sits further up the premium end
Olive Garden
Kraft
22
brand power
60
6
products
65
2
categories
9
3
subcategories
23
3
grocers
13
$6.69
avg price
$6.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olive Garden▭ Kraft
Distribution · 30% of score13·54
O
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olive Garden
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Olive Garden · 0
no exclusive doors — everywhere Olive Garden is, Kraft is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olive Garden · Kraft