Olympia Provisions vs Applegate · Bay Area shelf head-to-head
Olympia Provisions and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineupApplegate sits further up the premium end
Olympia Provisions
Applegate
38
brand power
72
9
products
111
3
categories
18
8
subcategories
21
10
grocers
20
65.5¢
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olympia Provisions▭ Applegate
Distribution · 30% of score42·83
carried in 10 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sausage5 vs 13 SKUs
1% of shelf
only Olympia Provisions
no top category Applegate doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Olympia Provisions · 1
only Applegate · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olympia Provisions · Applegate
