Olyra vs Kedem · Bay Area shelf head-to-head
Olyra and Kedem, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kedem carries more Brand PowerOlyra is in more Bay Area grocersKedem fields the deeper lineup
Olyra
Kedem
38
brand power
45
10
products
19
5
categories
7
10
grocers
9
66.3¢
price per oz
36.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olyra▭ Kedem
Distribution · 30% of score42·38
O
K
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score57·79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olyra
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kedem · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olyra · Kedem
