Organic Girl vs Bragg · Bay Area shelf head-to-head
Organic Girl and Bragg, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bragg carries more Brand PowerOrganic Girl sits further up the premium end
Organic Girl
Bragg
64
brand power
70
29
products
28
1
categories
9
1
subcategories
11
18
grocers
18
$1.14
price per oz
$2.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Organic Girl▭ Bragg
Distribution · 30% of score75·75
carried in 18 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Organic Girl
no top category Bragg doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Organic Girl · Bragg