Organic Valley® vs Petaluma Gold · Bay Area shelf head-to-head
Organic Valley® and Petaluma Gold, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Valley® carries more Brand PowerOrganic Valley® is in more Bay Area grocersOrganic Valley® fields the deeper lineup
Organic Valley®
Petaluma Gold
69
brand power
0
103
products
5
15
categories
1
30
subcategories
4
19
grocers
4
$8.33
avg price
$9.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Organic Valley®▭ Petaluma Gold
Distribution · 30% of score79·17
P
carried in 19 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Organic Valley®
only Petaluma Gold
no top category Organic Valley® doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Organic Valley® · Petaluma Gold