Oscar Mayer vs Schaller & Weber · Bay Area shelf head-to-head
Oscar Mayer and Schaller & Weber, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Schaller & Weber carries more Brand PowerSchaller & Weber is in more Bay Area grocersOscar Mayer fields the deeper lineupSchaller & Weber sits further up the premium end
Oscar Mayer
Schaller & Weber
44
brand power
51
48
products
31
6
categories
9
12
subcategories
12
8
grocers
12
$8.28
avg price
$10.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oscar Mayer▭ Schaller & Weber
Distribution · 30% of score33·50
O
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Processed Meats6 vs 2 SKUs
only Oscar Mayer
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Oscar Mayer · 3
only Schaller & Weber · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oscar Mayer · Schaller & Weber
