Our Family vs Woodstock · Bay Area shelf head-to-head
Our Family and Woodstock, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Woodstock carries more Brand PowerWoodstock is in more Bay Area grocersWoodstock fields the deeper lineup
Our Family
Woodstock
0
brand power
64
8
products
138
1
categories
25
2
subcategories
38
3
grocers
16
$2.98
avg price
$8.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Our Family▭ Woodstock
Distribution · 30% of score13·67
O
carried in 3 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Our Family
no top category Woodstock doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Our Family · 0
no exclusive doors — everywhere Our Family is, Woodstock is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Our Family · Woodstock