Overjoyed vs Sweet Craft Dolceria · Bay Area shelf head-to-head
Overjoyed and Sweet Craft Dolceria, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Overjoyed carries more Brand PowerSweet Craft Dolceria is in more Bay Area grocersOverjoyed fields the deeper lineup
Overjoyed
Sweet Craft Dolceria
46
brand power
32
41
products
11
13
categories
2
21
subcategories
6
2
grocers
7
$8.58
avg price
$4.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Overjoyed▭ Sweet Craft Dolceria
Distribution · 30% of score8·29
O
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Overjoyed
only Sweet Craft Dolceria
no top category Overjoyed doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Overjoyed · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Overjoyed · Sweet Craft Dolceria
