Pacific Foods vs Roli Roti · Bay Area shelf head-to-head
Pacific Foods and Roli Roti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pacific Foods carries more Brand PowerPacific Foods is in more Bay Area grocersPacific Foods fields the deeper lineupRoli Roti sits further up the premium end
Pacific Foods
Roli Roti
69
brand power
27
93
products
3
12
categories
2
18
subcategories
2
19
grocers
10
20.1¢
price per fl oz
43.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pacific Foods▭ Roli Roti
Distribution · 30% of score79·42
R
carried in 19 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pacific Foods
only Roli Roti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pacific Foods · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pacific Foods · Roli Roti
