Pam vs Spectrum · Bay Area shelf head-to-head
Pam and Spectrum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spectrum carries more Brand PowerSpectrum is in more Bay Area grocersSpectrum fields the deeper lineup
Pam
Spectrum
25
brand power
61
6
products
38
1
categories
7
1
subcategories
17
11
grocers
19
$1.71
price per oz
$1.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pam▭ Spectrum
Distribution · 30% of score46·79
P
carried in 11 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pam
no top category Spectrum doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pam · 1
only Spectrum · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pam · Spectrum
