Pamela's vs Tate's · Bay Area shelf head-to-head
Pamela's and Tate's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tate's is in more Bay Area grocersTate's fields the deeper lineup
Pamela's
Tate's
51
brand power
55
23
products
29
8
categories
2
9
subcategories
3
15
grocers
19
78.4¢
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pamela's▭ Tate's
Distribution · 30% of score63·79
carried in 15 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tate's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pamela's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pamela's · Tate's
