Pasta Roni vs Kraft · Bay Area shelf head-to-head
Pasta Roni and Kraft, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kraft carries more Brand PowerKraft is in more Bay Area grocersKraft fields the deeper lineup
Pasta Roni
Kraft
9
brand power
60
4
products
65
1
categories
9
1
subcategories
23
3
grocers
13
$3.19
avg price
$6.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pasta Roni▭ Kraft
Distribution · 30% of score13·54
P
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pasta Roni
no top category Kraft doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pasta Roni · 0
no exclusive doors — everywhere Pasta Roni is, Kraft is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pasta Roni · Kraft