Patagonia Provisions vs Talatta · Bay Area shelf head-to-head
Patagonia Provisions and Talatta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Patagonia Provisions carries more Brand PowerPatagonia Provisions is in more Bay Area grocersPatagonia Provisions fields the deeper lineupTalatta sits further up the premium end
Patagonia Provisions
Talatta
49
brand power
31
48
products
5
16
categories
2
15
grocers
12
$1.88
price per oz
$5.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Patagonia Provisions▭ Talatta
Distribution · 30% of score63·50
T
carried in 15 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Patagonia Provisions
only Talatta
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Patagonia Provisions · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Patagonia Provisions · Talatta
