Pb2 vs Woodstock · Bay Area shelf head-to-head
Pb2 and Woodstock, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Woodstock carries more Brand PowerWoodstock is in more Bay Area grocersWoodstock fields the deeper lineup
Pb2
Woodstock
25
brand power
64
5
products
138
1
categories
25
2
subcategories
38
9
grocers
16
$1.05
price per oz
59.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pb2▭ Woodstock
Distribution · 30% of score38·67
P
carried in 9 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pb2
no top category Woodstock doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pb2 · 2
only Woodstock · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pb2 · Woodstock
